The Son of a Brisket rub that lives up to its name. Competition-inspired. Backyard-approved.
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Our delicious blend for those who like it on chicken
Our fiery blend for those who like it hot
$20.00 USD
Trucker Style Unisex Snap Back
BBQ Better was born in the backyard, built in the pit, and backed by bold American flavor. Crafted by Frank Ackerman — pitmaster, biker, and flavor fanatic — this rub was designed for brisket but works wonders on ribs, steaks, and just about anything that hits the grill.
Our S.O.B. Beef Rub is packed by hand in Antelope, California, using premium spices for serious bark and bold taste. This is BBQ done better.
See what people are saying after tasting the bark.
"So good it even makes St Louis BBQ cry!"
- Ty Torelli, St. Louis Mo
"I run a food truck and I've switched my beef rub over to this. It's that good."
- Dana C., San Jose CA
"Frank nailed it. Straight fire flavor, and it smells amazing even before it hits the pit."
- Luis M., Sacramento CA
Everything you need to know before your next cookout.
Coarse black pepper, turbinado sugar, cumin, dry mustard, thyme, garlic, onion, chili powder, MSG, and kosher salt.
It's mild with a kick from the pepper and chili powder — balanced for bark and bark only.
Best used within 12 months, but it's safe and flavorful up to 2 years when stored properly.
Antelope, California. We ship across the U.S. with real-time shipping rates.
Not yet, but it's coming soon. Contact us directly for special requests.
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Antelope, California
